Rooted is a family owned plant shop that focuses on linking nature and the comforts of home together. They are as passionate about plants as they are their customers, valuing humble interactions and connections. I wanted to create a design that symbolized connection to add the emotional bond between customer and nature.

The website expands and utilizes the idea of cozy to bring comfort to the home and viewers alike. I love how the neutral tones compliment each other against the clean, bright images creating a well-balanced and approachable aesthetic.

Allowing the rough edges to shine through makes this unique and memorable, representing individuality and enhancing simplicity. The rustic, bold 'R' grounds the logo, making it feel rooted.